During Fashion Week, the Lacoste brand held its showcase on the legendary Roland Garros courts for the launch of its Fall/Winter 2024 collection.

New artistic director Pelagia Kolotouros and her studio revisit and re-appropriate tennis codes and archival references, transposing them into sophisticated and feminine ready-to-wear. "Lines undulate, angles disappear, curves surprise, while the designer traces a new path, informed by the elegant modernity of the 1920s and 1930s," which inspired the creation of the canvases and the movements that would accompany them.
Designed by the La Mode en Images agency, our teams created two 400 m² canvases in the colors of clay to cover the court and then reveal it with a movement created by the agency.

AGENCY: Fashion in Images
*Teaser video credit: Fashion in Images X Lacoste