Sails for the Lacoste 2024 show

Lacoste Fall / Winter 24 

Last week the brand Lacoste made its show on the legendary grounds of Roland Garros for the launch of its fall/ winter 2024 collection.

Imagined by the agency La Mode en Images, our teams have designed 2 canvases of 400 m2, in the colors of the clay to cover the ground and then reveal it with a setting in motion developed by the agency.

A unique moment for this iconic brand!

*Credit video teaser: Fashion in Pictures X Lacoste

Gilles, our visual artist took care of the painting , a meticulous work that requires patience and expertise 💪